The Professional Women of Westchester is a networking group for the women of Westchester County NY and provides it’s membership with a broad array of opportunities for networking, information sharing, and professional development.
The organization was created out of the need for local business women to have a place where they could focus on their business, networking, issues and challenges they face.
I wanted to create a business and personal networking opportunity for women to be able to come together and connect and support each other.
The Professional Women of Westchester encourages women from a variety of trades, even the same trades to connect and support each other in a non-competitive environment for continued growth opportunities.
Our monthly meetings include :
- Networking opportunities
- Member spotlights
- Educational speakers (suggestions always welcome, we want to know what you would like to learn and hear about)
- Opportunity to display your business cards, brochures, etc.
Do you have news that you would like to share with fellow members? Click Here to Submit
MEMBER ONLY EVENT
Guest Speaker: Cathry Drury
My Newsgirl, Local Authorized Constant Contact Expert
Title: The Power of Email Marketing: Featuring Social Media Engagement
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action.
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices.
Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Attendees of this presentation will learn:
- Campaigns in general: what is a campaign, types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful
Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.
Time: Noon – 2:00pm
Location: M & T Bank
303 S. Broadway
Tarrytown, NY 10591
(Lower Level, Conference Room inside Cafeteria)
$20pp to Attend. Includes Lunch.
Follow us on Facebook :
~~ PWW Networking at its Finest! ~~